The Property Description
The description of your property should be intriguing and appealing, yet transparent and accurate. Misleading information can cause issues when it comes to the tenants inspecting the property. Ensure you outline the number of bedrooms, bathroom, and features of the living spaces, outdoor areas and garage.
If there is any unfavourable features of the property you can make them sound more attractive by putting a ‘positive spin’ on these features. For example, you can describe a small bedroom as ‘cosy’ or a house close to a busy road as having ‘easy access to transport infrastructure’.
If features are not going to be obvious in the real estate photographs make sure you mention them in the property description. For example you may mention that it is recently renovated, has a regular gardening service, pet friendly, etc.
Other features that are attractive to tenants include air conditioning, pool, car accommodation, storage and proximity to lifestyle amenities. It is important to keep your description short at approximately 200-250 words and make sure you use plenty of impressive adjectives when describing the features.
Professional Real Estate Photographs and Marketing Materials
Ten years ago you may have gotten away with using photos from your‘point and shoot’camera, however with so many high quality images being used to advertise properties you need the best images to stand out from the rest – with professional real estate photography.
Professional real estate photography should not just be reserved for properties for sale. It is an affordable investment for rental properties as you can secure a quality tenant and have income coming in sooner for your client.
Most real estate agents also have a specific real estate photography package suited for rental properties. The real estate images you use in your real estate advertising campaign should complement your property description. The most important images are the exterior, bathroom and kitchen images, followed by the living areas and bedrooms.