Never underestimate the power of the smart phone. Many of your listings will be viewed on mobile devices as people commute to and from work each day, sip lattes in cafes or lay in bed at the end of the day.
Therefore it’s essential that your emails, real estate agency website (or personal real estate agent website) and marketing materials are optimised for mobiles and tablets. It may also be beneficial to invest in an app for your business to make it even easier for buyers to browse your available properties and share them with friends and family who may also have an interest in buying or renting.
Don’t be old-fashioned when it comes to your marketing materials as this can have a negative effect on your personal brand as an agent.
People tend to judge a real estate agent’s ability by the appearance of their property listings. You could be selling a 3 million dollar home using photos from your iPhone, but an agent selling a $500K home with professional real estate photos will generally always project a better image for themselves and their agency.
Investing in professional photography and new digital media (i.e. floor plans, virtual furniture, etc.) for your clients not only assists them in securing a fast sale at a potentially better price than expected, but it also improves your image as an innovative and proactive agent – it’s a win-win for everyone!