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9 Tips for New Commercial Real Estate Agents

If you’re looking to get started in the commercial real estate market as an agent, here are some tips to help you along the way.

Reach out to your contacts.

The people you know in your personal and professional networks are a great way to land more leads and convert them into appointments. Reach out to people you know who may have connections in the commercial real estate market and email them asking if they could introduce you to anyone they know who might be interested in working with a commercial real estate agent. You can also ask them if there are any clients they’ve worked with recently that would be good referrals for your services as well.

Use technology wisely.

You can use technology in many ways to help you sell your business:

  • Find leads and generate new business. Use social media, email marketing, websites, blogs and other digital platforms to reach potential customers.
  • Manage your business more efficiently with apps that automate tasks like bill paying or expense tracking.
  • Keep track of important information, such as contracts and property files so you don’t miss deadlines or lose paperwork during the sale process.
9 Tips for New Commercial Real Estate Agents - Use technology wisely.
Photo by Austin Distel on Unsplash

Seek referrals from clients.

The best way to find new clients is through referrals. You can’t rely on cold calling, advertising or social media. Referrals are the most effective way to build your client base because they come from people who have already experienced your services and found them satisfactory enough to refer others in their network.

Analyze personal finances and create a budget.

When you’re working as a real estate agent, it’s important to make sure that your personal finances are healthy enough to support your business. The last thing you want is a financial emergency that threatens the success of your business. To ensure this doesn’t happen, analyze your current situation and create a budget for both yourself and your new venture as a real estate agent.

Consider establishing a niche in the commercial real estate market.

As a commercial real estate agent, you should consider establishing a niche in the commercial real estate market. This will allow you to be consistent and also make sure that your target audience is interested in what it is that you are selling. It’s important to choose something that is profitable as well as sustainable and scalable. You also want to make sure it’s relevant to your target audience.

9 Tips for New Commercial Real Estate Agents - Consider establishing a niche in the commercial real estate market.
Photo by Max Nayman on Unsplash

Find a team of experienced professionals who can help you with the business side of things.

One of the most important things you need to consider is finding a team of experienced professionals who can help you with the business side of things. Some examples of what your team might include:

  • An accountant
  • A lawyer or attorney
  • A broker (if you decide to sell)

Create a digital presence for yourself, whether it’s through a website or social media.

Commercial real estate agents have to be online, because your clients are going to want to find you there. You can’t expect them to search for “commercial real estate agent” and find your contact information. You have to put yourself out there! Creating a website is one of the first steps in creating a digital presence for yourself as a commercial real estate agent.

You don’t need anything fancy, but you should at least include some basic information about yourself like: who you are; how long you’ve been in business; what areas of expertise apply (i.e., commercial sales or leasing); where your office is located; who/what else works with you on both sides of transactions (i.e., attorneys).

Additionally consider using social media platforms like LinkedIn, Twitter, Facebook and Instagram which provide another way for people interested in buying or leasing commercial real estate property from around town discover new agents based upon their location preference(s).

9 Tips for New Commercial Real Estate Agents - Create a digital presence for yourself, whether it's through a website or social media.
Photo by camilo jimenez on Unsplash

Maintain good relationships with people you’ve worked with in the industry.

As a commercial real estate agent, it can be easy to become somewhat jaded over time because of how much goes into buying or selling a property—and how many deals never quite work out. But it’s important to maintain good relationships with people you’ve worked with in the industry so that you have a network to rely on when a big opportunity arises (like getting an offer for your own listing).

Create an audience for your content marketing strategies by providing quality insight and information that helps buyers and sellers solve problems they may have.

  • Start with a blog. In order to create an audience for your content marketing strategies, you need to first have something to offer them. You can start by creating a blog that addresses topics relevant to your niche and the needs of those who visit it. If you write about things that are helpful and solve problems for people looking at buying or selling real estate in your area, they’re more likely to subscribe and share your content with their friends and family.
  • Use social media (and other content marketing strategies). Once you have a blog set up, use social media platforms like Facebook, Twitter, LinkedIn and Instagram as platforms for sharing it with potential clients who might be interested in what you have to say there too! Be sure not only include links back from these platforms but also include images or videos that illustrate points made within articles—this will help readers engage more fully while reading through them later on down the road as well!

Conclusion

Hopefully these tips will help you on your journey to become a successful commercial real estate agent. Remember that it’s important not only to be knowledgeable about the market, but also to have good communication skills and strong relationships with clients. If you’re looking for more information on how technology can help improve your business, check out our blog post “The benefits of using technology in real estate.”

For more tips for real estate photographers and real estate agents, visit the HauzPhotographers blog.