5 Websites to Improve Your Real Estate Business.

These 5 websites will help you grow your real estate agency:

• Build a blog for your real estate business.
• Grow the email list for your real estate agency.
• Find a professional real estate photographer to help you make a great first impression.
• Generate leads for property listings with Facebook ads, which provide a simple way to target prospective clients based on their age, location, or interests. You can also use Facebook to stay in touch with repeat clients who may be looking to buy another home or refer you to their friends and family.
• Practice content marketing by sharing helpful articles on LinkedIn that position you as an expert in the field of real estate. Your articles can educate fellow real estate agents about the latest trends and encourage homeowners or first-time buyers to consider working with you when they’re ready to list or purchase a house.

WordPress (for building a blog)

Adding a blog to your real estate website is one of the best ways to show off your expertise in real estate. A blog allows you to educate potential clients about your market, share updates about your community, and highlight properties that are available or recently sold.

Many of the top website builders have built-in blogging functionalities and make it easy to add a blog section onto any real estate website. If you need help getting started with writing content for your blog, here are some real estate conversation starters:

• What is my local real estate market like? Share what the local area has to offer including the type of homes available (single-family homes, condos, etc.), price range of homes, how long it takes for a home to sell in this area on average, and other interesting facts. You can also share details about neighborhood amenities such as grocery stores and nearby schools.

• What does my local community have going on? This is a place where you can discuss local events as well as upcoming changes in legislation that could affect home buyers. For example, if there are plans underway for public transportation improvements or new property developments in town, this may be relevant information for future buyers considering purchasing a home in this area.

• What do I know about buying/selling a home? Share insider tips based on questions clients ask you regularly or struggles you’ve seen past clients experience during their journey towards buying or selling a home. These can include things like how much time should be expected between making an offer on a house and closing escrow or how competitive each phase of the process tends to be (finding an agent vs negotiating offers vs getting approved by lenders).

MailChimp (for building a mailing list)

You can use an email list to reach out to clients who have already shown an interest in your real estate services, but your email list is also a great way to stay in touch with past clients.

Your real estate business will grow as you get more leads, and the best way to do that is by building your email list. Connect your mailing list signup for to your MailChimp account to easily keep track of your growing audience, send newsletters and keep track with analytics.

HauzPhotographers (for finding great photographers)

A great first impression is everything in the real estate business. That’s why agents need to always remain professional and well-presented.

However, some agents underestimate the power of their online listings and do not realise that this is their first chance to make a great impression, as people will come across them for the first time when searching for properties online.  

Having unprofessional real estate photos of your property listing can damage your branding for the get-go. Utilising a platform like HauzPhotographers.com can connect you with professional photographers in your location to provide you with the professional real estate imagery that you need to make a great first impression online and generate more genuine leads. Some of the features of HauzPhotographers include.

• Contact photographers for a free quote for your one-off project or ongoing work.

• It’s free to create an account and you can filter you search results by location and service specialties.

• Most photographers offer other marketing services in addition to real estate photography, such as real estate floor plans, drone photography, ad real estate copywriting and more.

• Hire a photographer for a special project or single sale/rental property or utilise their services for ongoing property listings.

Facebook (for Ads)

Target your ads by demographic. Facebook ads allow you to target users based on demographics, including age, location, gender, etc. For example, if you’re looking for leads who are in a certain income bracket or have a particular family size, you can filter out people who don’t meet that criteria. This ensures your ad is only seen by people who are actually potential customers.

Target by geographic area. If you mainly want to attract leads from the Seattle area rather than nationwide, Facebook Ads allows you to target specific areas in order to increase the likelihood of conversion and cut down on wasted clicks (and money).

Target specific interests. What do your ideal customers like? What pages do they follow? Are they members of any Facebook groups?

You can target prospective leads based on their personal interests and affiliations so your ad will appear directly in front of them as soon as they log into their account.

With all these options for targeting, it’s easy to see why so many real estate agents have found success with Facebook advertising!

LinkedIn (for content marketing)

LinkedIn is the best social media network for real estate agents to use. Its purpose is strictly professional, so it’s not cluttered with personal updates or unprofessional content that you might find on Facebook or Twitter.

LinkedIn is a good way to be active in your local community. It also provides an easy way to connect with past clients, which can lead to great referrals later on down the road.

Also, because LinkedIn profiles are used by both prospective employers and employees, you may find yourself competing against dozens of similarly qualified candidates when applying for jobs online here (as opposed to one in person).

One advantage that LinkedIn has over other social networks like Facebook and Twitter is its ability to help you track down old friends and business associates with whom you may have lost contact over time. Simply type their name into your search box at any time!

For more tips for real estate photographers and real estate agents, visit the HauzPhotographers blog.